Week 14 Reading Reflection

Chapter three discussed the mind-set of entrepreneurs in organizations. The biggest surprise to me, while reading this chapter was the idea that two types of innovation exist. More specifically radical innovation and incremental innovation. Chapter four discussed social entrepreneurship and the global environment for entrepreneurship. The biggest surprise to me, while reading this chapter was the part about the many ways to enter the international market. I was not so much surprised as I was intrigued by this section because I was not aware of the many paths one could take. If I could ask the author two questions they would be:

1. Do the two types of innovation imply that their are two types of innovators? If so which type would you consider yourself? 
2. Do you have personal experience with entering the international market? If so which method did you utilize?

I would ask these two questions because they were the questions I asked myself when reading the two chapters. These chapters did not leave much to disagree with, so I did not see anything that I thought the author was wrong about. 

Google Gold

1) A discussion of your general approach and strategy to search engine optimiation (SEO). What were some of the activities you did for each blog post to pursue SEO? 

In writing my blog posts I did not really consider what specifics things I should do and say to ensure it got views. However, I do try to include they words used in each question or prompt in order to ensure the clarity of the purpose of my post. Including a specific title is another way i have pursued search engine optimization or SEO.

2) What were your keywords. How did you select those keywords? Did you change or refine your keywords through the semester?

My key words include anything stated in the prompt as well as any terms that are important to my business and its market. So for this one my key words include things like "Google Gold", "search engine optimization", and "SEO".

3) How did you use social media to enhance your SEO efforts? What your your surprises or general impression of using social media to improve your blog's profile? Was social media generally receptive of your blog, or did it get ignored?

I honestly have not promoted my blog through social media in any way. However, if I were to pursue my business venture I would definitely utilize social media to promote both my blog an my business as a whole. 

4) What was your most "viral" post? In other words, which post obtained the most traffic? Why do you think?

My "Idea Napkin #2" post got the most views overall. I'm not too sure why this is, but it could be because this post clearly outlines my business venture which is the whole point of my blog. 

5) Finally, did you make it to the first page of Google results for your keywords? If not, what page of results did you make it to?

I did not make it to the first page, in fact I was not even in the top five pages. I kept looking for another five or so pages and still did not come across my blog post so I eventually gave up. I suppose I should reconsider my key words!