Sunday, March 27, 2016

Amazon Whisperer

  • Revenue Drivers:
    • inexpensive healthy snack/meal options
    • fast delivery service of different food items 
  • Next Product Offering:
    • The next product that I could offer is a cookbook including some of our current recipes and many new ones. The recipes in this book would adhere to our mission of providing inexpensive and healthy meals. This cook book would also include a list of restaurants in the general and the local area that adhere to our mission. This list would be marked to show which eating restrictions they accommodate (i.e. gluten intolerance, lactose intolerance, etc.)
  • How this will enhance my current service:
    • This cookbook will definitely appeal to those who do not want to constantly order food, but still want to eat healthy on a budget. When they use my service they will see how it is possible to eat well for very little money, and when I introduce my cookbook they will be able to continue this lifestyle at home. This would ideally foster customer loyalty because they would refer their friends to try the service then consider purchasing the cookbook.

  • Similar Product - Good and Cheap: Eat Well on $4/Day:
    • This product offers a ton of healthy recipes for those on a tight budget
    • This cookbook is also relatively inexpensive ($10) which is important considering its for those on a budget. 

  • Customer Reviews:
    • Pros
      • "This cookbook is truly a book of inspirations and ideas, not hard and fast prescribed recipes. I have yet to find a recipe in here that my family, including my 2 year old, doesn't like. To make it all even better, this cookbook is dedicated to the low-income community and helping those with limited income learn to cook healthfully - and more importantly- enjoyably, without being preachy or condescending. For any copy you buy, one gets donated to someone who needs it. I bought 4 copies which I'm sending to my siblings and friends. Buy it- it's a great cookbook and a great cause." -Lisa
        • This cookbooks recipes are enjoyed by all and it has a good message in the fact that it gives back to the less fortunate.
      • This was the most descriptive and top rated 5 star review. The other positive reviews praised the way the healthy meals tasted and how cheap they were to make.
    • Cons
      • "The math just doesn't work. Not for people on SNAP. Not $4 a day per person. I have read the recipes, came up with meal plans and there are too many missing pieces. Besides the food deserts in poor communities where it is costly and hard to find veggies and fruit and homemade bread (which is costly) and a bunch of other ingredients it is just too expensive." -Karen Rachel
        • The recipes are not actually as inexpensive as they are advertised
      • This was the top rated critique, and after reading other critiques they all said basically the same thing. 
  • Design/usability changes to the product:
    • The cover is nice to look at so i would not really change the way it looks. However, one critique it got more than once was that it seemed that certain steps/ingredients were missing from the recipes, so I would definitely make sure to clarify the recipes.
  • Why this product would make a good addition;
    • This product promotes my businesses mission so it would make a good addition. My costomers would appreciate the way it accommodates those on strict budgets with the desire to eat well. 

1 comment:

  1. I am assuming that you are going to operate a restaurant that offers your inexpensive and healthy meals, and that the cookbooks would be an addition to that.
    If that is not the case the cookbooks by themselves are a good idea.
    I don't agree with the cons that you published. Eating a healthy meal for four dollars is something that should be within reach of almost everyone.
    I think that you have a good concept.
    It follows my desire to provide the consumer with a product that will fill a need that they have and at a price that they are willing to pay.
    My blog can be found at http://princeofentrepbyme.blogspot.com/2016/03/entrepreneur-amazon-whisperer.html

    ReplyDelete