-Being a part of the demographic that I'm targeting allows me to understand the needs of my audience better than someone not in the demographic.
2. The employees would mainly consist of college students
-This is an important aspect of the company because providing jobs to my target demographic would allow for dedicated workers who would then be able to potentially utilize the service with the money they made.
3. I have friends willing to assist me
-This is a valuable resource because my friends would be able to spread the word about my business.
4. My involvement in organizations consisting of those in my target demographic
-I would be able to work with my organization to promote the use of my service at discounted prices when one uses a specific code
5. My university and sorority events
-Much like the one resource above this is a valuable one because I can gain exposure through discount codes that benefit certain fundraisers like DM or greek philanthropies
6. My businesses ability to evolve easily to accommodate my users
-My business has the ability to adapt to changing health food trends which is a resource that most other businesses do not
7. My ability to handle criticism well
-Criticism is a huge part of starting a business, and my ability to handle it well and channel it into improving my business is a resource unique to me.
8. My business won't "break the bank" of the users
-It has been noted that my concept could be costly, but that is actually one of the things that makes my company different it wouldn't. I would buy in bulk and be able to
9. My car
-My car allows to me to get a start on my own without having to pay employees for deliveries at first.
10. My personal financial capital
-This is a valuable resource because I have a starting ground financially to get my business running.
My top resource would be my connections to organizations that can promote my business (#4 & 5).
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