This article discussed the importance of having and innovation strategy and the difficulty that is maintaining innovation. The biggest surprise to me was how difficult it is to constantly enhance ones products and how detrimental this can be to a company. It also surprised me how many big companies have had issues with innovation. If I could ask the author two questions the would be:
- How would to propose a company maintain their innovative power?
- Is innovation always the answer, or are there cases where the tried and true product is best?
I would ask these two questions because of how Pisano stresses the importance of innovation. I did not really see anything that I thought was "wrong" per se with what the author said. I think he did a good job explaining the importance of innovation and how a business must have an innovation strategy.
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