Week 9 Reading Reflection

This chapter discussed the idea of re-envisioning old rules in order to better approach the current market. The biggest surprise to me, while reading this chapter, was the idea of guerrilla marketing. If I could ask the author two questions the would be:

1. Which is your preferred marketing tactic? 
2. In which situations would you suggest using each tactic?

I would ask these two questions because they are things that seem to affect how well your marketing works. I did not really see anything that I thought was "wrong" per se with what the author said. In fact I agree with the things he said and his evidence backing up his statements.