1) You.
-My skills and experiences revolve around me being the age of those in the target demographic as well as understanding how to get people of my age enticed by something.
2) What are you offering to customers?
- I am offering an inexpensive delivery service that provides healthy options for young adults with busy schedules.
3) Who are you offering it to?
-The demographic I am trying to reach range from college aged to young adult. The thing all of these consumers have in common are that they need to eat.
4) Why do they care?
-Customers would pay money for my service because for the most part they have a desire to eat healthy and get food quickly, but they also have constraints like money, transportation, and time. My service would accommodate these needs leaving no reason not to utilize it.
5) What are your core competencies?
-What sets me apart is my variety of quality, healthy food options, as well as the quick order response time.
I believe that my business concept is viable because of personal experience as well as from what I heard during my interviews. I don't think my concept is too disjointed so i don't necessarily think there are weaker or stronger aspects of my concept.
I do like this idea, but I think something like this already exists? I'm not sure since I personally buy my food by myself. However, I heard that delivery for groceries are expensive with the services they have in Gainesville. So the price might be the key seller for your plan. This sounds reasonable to actually start immediately. If you decide to start it, good luck.
ReplyDeleteHi Grace, great job on your post! I really liked reading about your idea. I have to admit I agree with the comment above- I think this service might already be in existence- but if you think you can do a better job then I say go for it! Price will probably (definitely) make or break your plan. Not sure if you've thought of this, but a possible target customer group might be students who live off-campus but don't have cars. I personally rely on the bus system, which doesn't run on weekends, making difficult sometimes to get to the grocery store. If you decide to start this business, I might just take advantage of it. Good luck!
ReplyDeleteIf you want to check out my "Idea Napkin No.1" blog post, you can find it by following this link:
http://entrepreneurshipbyisa.blogspot.com/2016/02/idea-napkin-no-1-week-6.html
Hey Grace,
ReplyDeleteI have read many delivery service ideas and I think you have a good start with the idea of healthy food but it also limits your options and many people our don't eat healthy due to the cost and lifestyle.