The biggest surprise to me in this reading was how a simple model can be applied to a more complicated concept. There was not anything that really confused me in this reading. If I could ask Michael Porter two questions they would be:
1. Do you think the five competitive forces are always true? More specifically do you think they can always be applied to a situation?
2. After putting your five forces into practice did you find them to be as successful as you expected?
I did not find anything that I thought Porter was particularly incorrect about.
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