Week 7 Reading Reflection

In this reading I found it surprising that marketing based on demographic was not necessarily how companies approached their technique. I thought the whole concept of non demographic segmentation a little confusing. I am a little lost as to how one would market if not to a specific demographic. If i were able to ask the Yankelovich two questions they would be:

1. Can you describe your thought process in believing in the success of non demographic segmentation?

2. If neither demographic segmentation nor nondemographic segmentation can accurate predict the market for a product, what do you propose is the best alternative?

I would ask these questions because I want the whole concept of demographic segmentation to be made more clear. I personally believe that demographic segmentation is a valid way to predict marketing trends, so on this front i would have to disagree with Yankelovich.