1) You.
-My skills and experiences revolve around me being the age of those in the target demographic as well as understanding how to get people of my age enticed by something. In regard to my business idea, it would definitely play a role in how I appropriate my food money for the month.
2) What are you offering to customers?
- My service would provide extremely inexpensive and fast delivery of healthy/home cooked snacks and meals. Although this sounds like some services already provided in Gainesville, I have constructed this business to meet my personal unmet needs as well as those of the people I have interviewed.
3) Who are you offering it to?
-The demographic I am trying to reach range from college aged to young adult. The thing all of these consumers have in common are that they need to eat and they do not have a lot of time to spare.
4) Why do they care?
-Customers would pay money for my service because for the most part they have a desire to eat healthy and get food quickly, but they also have constraints like money, transportation, and time. My service would accommodate these needs leaving no reason not to utilize it. In addition, getting and staying healthy when you are busy proves very difficult when you factor in transportation, money, and time. people are always interested in a quick solution to be healthy and this would do exactly that.
5) What are your core competencies?
-Although there are delivery services in place in Gainesville, what sets me apart is my variety of quality, healthy food options, as well as the quick and inexpensive delivery. One thing I have that nobody else has is the lack of a price minimum for deliveries. This is something I have personally run into when ordering from delivery services; why can't I simply order a yogurt and a drink without purchasing and entire meal?
I believe that my business concept is viable because of personal experience as well as from what I heard during my interviews. I don't think my concept is disjointed so I don't necessarily think there are weaker or stronger aspects of my concept.
Feedback Memo:
In reading the feedback I received on my first idea napkin, I have found a few common comments and found ways to clarify my concept in my responses above. The common comments include: "a service like this already exists in Gainesville", "this seems like it would be expensive", and "people do not eat healthy due to its cost". All of these are valid points. Delivery services like this do exist, but they tend to be timely, expensive, and unhealthy. I have not found one that doesn't have a minimum amount for deliveries. Honestly, all of these points only further prove my business concept. I have constructed my business plan to account for the reasons why people do not necessarily eat healthy now, and the solution is in fact my service.
In reading the feedback I received on my first idea napkin, I have found a few common comments and found ways to clarify my concept in my responses above. The common comments include: "a service like this already exists in Gainesville", "this seems like it would be expensive", and "people do not eat healthy due to its cost". All of these are valid points. Delivery services like this do exist, but they tend to be timely, expensive, and unhealthy. I have not found one that doesn't have a minimum amount for deliveries. Honestly, all of these points only further prove my business concept. I have constructed my business plan to account for the reasons why people do not necessarily eat healthy now, and the solution is in fact my service.
You have put a lot of time into the idea of a healthy food delivery service, and I enjoyed reading your plan for this business concept. I have a few concerns for the consumer and for the business, however. In my experience with delivery services, the reason why a minimum delivery amount is required by food deliveries is because depending on how inexpensive products may be, you may receive many orders or you may receive very little. If you receive a few orders that are all over campus for small requests, there may be an issue with profits and the costs of delivery. Another concern I had is for the consumer. How would this service be guaranteed to be quick? The only really quick service on campus is Jimmy Johns, and they do have bicycles for delivery. Overall, I really like the idea of healthy options on campus, and even more the option of delivery. If the food options were tasty, relatively inexpensive, and quick, I would really consider the idea promising, and I would consider being a consumer.
ReplyDeleteHey Grace! Great job with your second Idea Napkin, I could tell that you put alot of work and effot into it. A healthy food delivery service is something that alot of companies are doing lately, especially with monthly subscription boxes. I like this idea, something that may help you is having a gimmick something like "golf cart delivery" where you get your food delivered on a golf cart, they are small and alot cheaper than a car. Let me know how your venture goes! I hope it works out
ReplyDeletehttp://slverio.blogspot.com/
Hi Grace:
ReplyDeleteI agree with Edward about the potential problems of this business model. Creating an efficient food delivery service can be hard. Pizzas are the most successful due to packaging and the advantage of having a streamlined "fastfood like" cooking process.
But I am sure you have some cool ideas in mind to make it possible.
http://eny3003ablec.blogspot.com/2016/03/idea-napkin-2.html
Hey Grace,
ReplyDeleteGreat idea by taking advantage of the health trend still going on. Eating healthy is definitely a struggle in college for two main reasons I believe are, my budget and the lack of healthy restaurants. And actually three that just thought which is transportation. Healthy places can just be hard to reach most of the times. Being part of the generation that you will be targeting is definitely a great attribute. Great move by stating that. Check out my blog if you want https://vincityblog.wordpress.com/